Arena Domain Resellers - The Importance of a Domain Name

Many business owners looking to get an online presence don't have a clue where to start. They know they need a domain name to get a website going, but they don't understand the importance of having a nice and catchy domain name. So before you run out to register the first available domain name that you come across, let's take a look at the importance of a domain name.

1) Your brand name.

Your domain name is usually associated with your brand name. Your customers remember your brand name, and they are likely to want to key in your brand name as the URL when they are trying to locate the official website. You should stake your claim on your brand as early as possible. If you don't, others may register the name and you may face problems later on laying your hands on the name. You can acquire the domain name you want easily from any domain resellers. To find out more, you can always visit Arena Domain Resellers.

2) Making more sales.

Your brand name is worth nothing unless it can help improve sales for the company. For instance, why should people buy your products compared to Brand X or Y? If they are buying because they trust your brand, you have a valuable asset. If you own such an asset, do everything within your power to protect it. Register the domain name early to avoid disappointment. When someone types in your brand name as the URL, you want them to be visiting your company's official website and not somebody else's site.

3) Remind your customers that you are around for them.

It is easy for customers to forget you if you don't remind them that you are still in business. If a visitor goes to a website that he believes to be an official site for your company, and finds that the site is down, he may think that your company is having some problems. This is not the right signals that you want to send out to the marketplace. You want to continue building up the brand. Therefore, what you need is a professional image on your official website. Be sure to post a good looking site on your domain name.

4) News and updates.

Customers like to visit official sites for news and updates. Your domain name becomes very important in this aspect. For instance, someone hears about an ongoing promotion. So he goes online and tries to visit the official site to find out more details. If the visitor doesn't know the URL, he is likely to search for it in the search engines. And guess what keywords he will be using? That's right, he will be using your Company's name as the search phrase. And if your domain name contains your company name, it is likely to come up as the top 10 results.

So always try to reserve your brand name and/or company names as your domain name. You want to make it easy for your customers to find you. When you become familiar with how domain name works, you can always become a domain reseller yourself and earn extra cash. A domain reseller simply buys products and services at a steeply discounted rate. You may then advise your business peers on how to get the right domain, and sign them up as paying customers.