Even if you have been living in a cave, you would have heard of Michael Jordan. Jordan is one of the most popular basketball player in the NBA. The NBA is a professional basketball competition that is watched by millions of people all over the world. To understand why Air Jordan shoes have such a huge impact on fans, you have to first understand a little about Michael Jordan.
Jordan plays the position of the shooting guard. Usually, he has 3 numbers that he wears on his jersey during competitions - 23, 45 and 9. The most well known number is, of course, number 23. So if you see anyone walking down the street with a number 23 at the back, that's a Jordan fan.
As a shooting guard, Jordan was unbeatable. In the 1990-91 season, Jordan helped the Bulls to finish first in the division - something that hasn't happened for the past 16 years. At the Eastern Conference Finals, the Detroit Pistons (another great team to watch) was waiting for them. By then, everyone knew what Jordan could do. So they started giving him a lot of attention. They had to double and triple team him to try and prevent him from scoring. Fortunately, Jordan was smart enough to change strategy and resorted to passing. The Bulls went on the win the game.
Jordan was well known for his scoring ability. He had speed and great jumping ability. He took part in numerous slam dunk competitions when he was younger. In the beginning, he only managed to win as the first runner up. But even then, the fans were rooting for him. His greatest dunking feat came in the form of taking off from the free throw line. He would start his run from one end of the court. With a few great strides, he covered the length of the court and he would take off on the free throw line. Fans would then see him floating towards the basket and everyone would cheer wildly when the ball went straight into the basket. It was a remarkable demonstrable of Jordan's jumping ability.
That earned him the reputation of Air Jordan. Everyone started calling him Air Jordan because he could literally float on air when performing his dunks. During competitive games, his competitors find it hard to stop him because of his great athletic ability.
Jordan then went on to start his own brand of basketball shoes - the Air Jordan shoes. These shoes come in many different colors and designs. It is currently being marketed by Nike, a major brand in the sports industry.
Many fans around the world started to wear Air Jordan shoes in basketball games. As a lot of research had gone into the shoes, the pricing was expensive when the shoes came into the market. However, with widespread adoption of the shoes and improved technologies, the pricing has come down a lot in recent years. Today, you can purchase a pair of retro Air Jordan shoes for less than a hundred USD.
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