Tuesday, 19 May 2009

Internet marketing

Internet marketing, which also called i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet, usually by a website.  One of the most effective ways to market over the Internet is to achieve high ranking for searched for keywords in the Search Engines.  Internet Marketing has a second component.  This is the building of back links to the website through links on other websites.  Back links are considered votes for a website and the more back links you have the higher you rank if  you have the searched for keyword terms on you page.

This back link building is usually done through the 4 major ways to build back links.

Directory Submissions. Submitting to Directories is one of the basic building blocks of Internet Marketing.  Directories were one of the first ways of building back links and are still a very important part of Internet Marketing.

Article Submissions.   Writing a short, 400 - 500 word information article on the product that is informational in nature and publishing on the many article sites is an great way to build one way back links to your website.  Some tips on article writing.  You article should be informative and be a sharing of  your unique experiences.  It's good to include techniques you have used, case studies, your analysis of a problem, strategies for dealing with a problem or event, your opinions and the opinions of experts in the field.

Social Bookmarking back links Social bookmarking sites provide a methodfor people to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata, typically in the form of keyword tags.  In a Social Bookmarking system links to web pages are saved and published on their Social Bookmarking page.  These bookmarks can be public or private and can also be only shared with chosen people or groups or only be shared within certain networks.  As these services have grown more popular and matured features like ratings and comments on the bookmarks have been added.  With many Social Bookmarking sites you have the ability to import and export your bookmarks from your browser, email bookmarks, make web annotations and more.

Blog Submissions The word blog is a contraction of the words "web" and "log".  A blog is a web log of entries containing experiences, description of events, opinion, information, or just about anything the owner of the blog wants to put up. The word Blog is also used to denote the act of posting to the Blog.  Blogs can be set to accept commentary from the readers or not depending on the owner's desire.

The entries in a blog are in reverse-chronological order so the most recent blog entries are at the top of the page.  Blogs can focus on any subject: art, photography, politics, religion, and can include links to other blogs, graphics and videos or merely be textual in nature.

Video Blogging is any piece of media where the subject expounds on a subject of expresses an opinion.

Micro Blogging is a blog that consists of very short posts.

These are the basic building blocks of Internet Marketing.  For more information please click on the links below.

Affordable Internet Marketing and Search Engine Optimization

Search Engine Optimization, Internet Marketing and Ranking

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